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Founder guides & MVP lessons.

Honest writing for non-technical founders. No fluff, no SEO bait - just what I've learned shipping 20+ products.

Lessons from 20+ ships·Apr 25, 2026

Why Most MVPs Fail (And the 5 Mistakes Non-Technical Founders Make)

An honest breakdown of the 5 most common reasons MVPs fail, drawn from 20+ shipped products. Covers scope bloat, no payment validation, hiring the wrong builder, polishing the wrong thing, and waiting for perfect.

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Founder template·Apr 25, 2026

How to Write a Spec for Your MVP - A Template for Non-Technical Founders

A concrete, copy-paste template for writing an MVP spec as a non-technical founder. Covers user, problem, scope, success criteria, out-of-scope, and how to brief a developer in one document.

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Process·Apr 25, 2026

The 6-Week MVP Playbook: A Day-by-Day Breakdown

What actually happens during a 6-week MVP build with a founder-led studio. Day-by-day breakdown of discovery, scoping, sprints, staging, polish, and launch - with founder responsibilities at each phase.

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Decision framework·Apr 25, 2026

Build vs Buy: When Non-Technical Founders Should Hire a Developer

A decision framework for non-technical founders deciding between building (no-code, freelancer, studio, agency) and buying (off-the-shelf SaaS, white-label tools). When each makes sense, signs you're picking wrong, and a yes/no flowchart.

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Migration playbook·Apr 25, 2026

From Bubble to Real Code: How to Migrate Your No-Code MVP

When and how to migrate from no-code (Bubble, Webflow, Glide, Softr) to real code. Migration triggers, cost expectations, what to keep vs rebuild, and how to brief a developer on a no-code-to-code migration.

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Founder voice·Apr 25, 2026

What I Learned Shipping 20+ MVPs (Lessons from a Founder-Led Studio)

Honest lessons from shipping 20+ MVPs as a solo founder-led studio. Why fixed pricing wins, why scope creep is the real killer, why most founders should ignore the agency option, and what surprises non-technical founders most.

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